52toy

52TOYS was established in 2015. It is a Chinese toy brand that operates with the mission of ‘making life a little more interesting’ and the vision of ‘making collecting toys a beloved way of life for more people.’ The company is dedicated to creating unique collections for every generation. Thanks to multiple channels of development, 52TOYS has established a massive sales network. In terms of offline sales, the company has partnered with over 10,000 retail stores in mainland China, Hong Kong, Macau, Taiwan, Japan, North America, Southeast Asia, and has opened dozens of brand stores in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, and Chengdu. In terms of online sales, 52TOYS has its own social e-commerce platform – the ‘Fun Egg’ app – and has established brand flagship stores on third-party e-commerce platforms such as Tmall and JD.com. The total number of sales channels and partners exceeds 10,000.

For many years, Aiya Toys has had a close collaboration with 52TOYS, creating a series of blind box toy products that are widely popular among players